Your Publishing Goals

Sebastian Schürmanns


As an organization with a mission, you have clear goals for how your information reaches your audience. Whether you provide education, guidance, or support, your publications should help you connect with people and fulfill your mission.

Goal 1: Budget-Friendly Process

Small organizations often work with limited time, budget, and staff. Hiring designers, editors, or agencies for every publication simply isn’t realistic. The publishing process needs to be simple, efficient, and affordable — so your team can focus on creating content instead of managing costs.

Goal 2: Multiple Publications

Many organizations publish a range of guides, reports, or booklets. You want them to share a consistent layout that reflects your identity — while keeping maintenance simple and efficient.

Goal 3: Multiple Authors

Each project may have its own author or editorial team. You need a system that allows every team to work independently without affecting other projects.

Goal 4: Multiple Formats

Your readers should be free to choose their preferred format: a website for quick access, a PDF for storing or printing, or an EPUB for mobile reading. Each format serves a different need, and together they make your content more inclusive.

Goal 5: Flexible Access

Some organizations share everything openly, while others prefer to require registration or member access. Many use a mix of both, depending on audience and content. The important thing is flexibility — you decide who can see what.

How to Reach Your Goals

This guide will show you how to achieve these goals with Typemill. You’ll learn how to create, structure, and manage multiple publications, add authors and editorial teams, and publish your work as both websites and eBooks.